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Lead Generation Tools For Mortgage Origination: A blog about mortgage lead generation.

Mortgage lead generation is a critical component of any mortgage business. If you want to generate revenue, you need to know how to get in front of your prospects and convert them into customers.

In this article, we'll take a look at some of the best lead generation tools for mortgage origination based on credit and demographic criteria.

Mortgage Lead Generation: A Necessity For Your Business

The mortgage industry is highly competitive and difficult to break into if you don't have the right tools to generate leads, which help you qualify leads more efficiently while saving time and money. Service 1st can assist you with lead generation tools to help your business.

Nearly 19% of consumers in your database could be entering the mortgage market within 120 days. Chances are, they’re already in the market — they’re just not a client of yours. With Mortgage Origination’s lead generation tools from Experian™, you can reach out to hundreds or thousands of these consumers instantaneously. Reach prospects using Experian’s predictive analytics. Upload existing newsletter subscribers and other lists into Experian’s bulk up loader and create custom segments of consumers by zip codes, credit scores, balance-to-limit ratios and more.

With the Service 1st lead generation tool powered by Experian you can customize search criteria attributes with the following:

  • Homeownership

  • Credit Scores

  • Mortgage Balance

  • Zip codes

  • And more

Let’s Talk Products

There are two main products Service 1st offers by Experian™. There is the "In The Market Model" and the “iScreen”. Let’s break down how they both work and offer your business.

1. “In the Market Models” - A predictive metrics to identify your future customers

With nearly 250 million adults in the United State, how do you find the ones who want your products? Experian’s In The Market Models (ITMM) help you identify consumers who are most likely to respond to your offers. Intelligently deploy your marketing dollars with the latest tools and powerful analytics.

In The Market Models provides you powerful data to help you instantly identify consumers who are most likely to respond to your offers. Consumers who score within the top 20% model tier are 80% likely to enter the mortgage market within 1 to 4 months.

With the lending landscape becoming increasingly competitive, propensity-to-open models are more important than ever for finding potential customers. Experian’s advanced suite of In The Market Models identifies consumers who will be in the market for a specific type of new credit product in the next one to four months. LEARN MORE

2. iScreen - An efficient prospecting tool for your direct-mail campaigns

Finding the right customer before mailing an offer is a real challenge. But we're here to

help. With iScreen, you can quickly and easily target consumers who meet your qualifications, saving you time and money on direct-mail campaigns. By leveraging specific demographic and credit risk criteria, you have access to potential customers who have the propensity to purchase.

iScreen is a user-friendly, list fulfillment tool you can use to increase sales profitability and maximize marketing spend. Simply input credit risk criteria which can include predictive generic or industry-specific risk models. iScreen then quickly searches for consumers who satisfy the credit criteria and any demographics specified A-list of prospects is then generated who met that criteria. This allows you to target only those customers who meet your risk threshold and accelerates your sales effort.

By leveraging your specific demographic and credit risk criteria, you have access to potential customers who have the propensity to purchase. These lists are available online, 24/7, via our secure website. No additional spend on hardware or software is necessary to get started. Click HERE to learn more about these products.

Researching mortgage-related topics can be time consuming, and often frustrating. Luckily, though, there are some tools out there that make it much easier to find the information you need.

Experian's lead generation solutions are available from SERVICE 1st. We offer training and support to help you get the most out of your investment.

Get started today and contact us.


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